Strategic Plan



  • Advocate for midwifery as an autonomous, regulated and publicly funded profession and contribute to the development of policy for equitable and community responsive health care.
  • Work with all levels of government to advance the recognition, growth, and development of midwifery.
  • Represent the profession nationally, and provide expert recommendations to shape public policy related to reproductive health care, gender equality, and social justice issues.
  • Advocate for an equitable and inclusive public health care system.

Excellent Care

  • Support the provision of quality care.
  • Support leading practice by developing and promoting midwifery-led position statements, clinical resources, professional development opportunities, research, and other resources.
  • Generate, recommend and implement strategies to support the sustainability of the midwifery workforce in all jurisdictions.
  • Facilitate communication and exchange between midwives, midwifery associations and other stakeholders.


  • Promote choice, respectful care, and reproductive justice.
  • Actively engage with the public, midwives, clients and other stakeholders to foster feminist, anti-racist, and anti-colonial change in reproductive care.
  • Develop and distribute resources to the Canadian public and midwives that promote midwifery care, choice, and birth as close to home as possible.
  • Strengthen positive alliances and partnerships with key stakeholders.

Global Partnership

  • Build on strong partnerships and programs to improve global sexual and reproductive health and rights.
  • Support midwifery associations to become leading advocates for midwives and reproductive health and rights.
  • Increase midwives’ capacity to deliver respectful, quality, reproductive health services.
  • Provide opportunities for midwives and partners to collaborate in global sexual and reproductive health initiatives.
  • Promote midwifery participation in global policy and research forums.