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Motivational interviewing: a promising approach to reducing vaccine hesitancy

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March 25, 2024 from 12:00 PM - 01:00 PM
Online Event

Motivational Interviewing

Times shown are in ET

The presentation will be in French, but a subtitled version of the recording will be available afterwards.


Motivational interviewing is an approach that has been used for many years in many areas of healthcare. It has been adapted to discuss childhood immunization with parents. As part of the EMMIE program, this evidence-based, caring approach is now being implemented in maternity wards in Quebec, with a notable impact on reducing vaccine hesitancy among parents. This webinar will present the basic principles of motivational interviewing (MI). It will also include a testimonial from a Quebec midwife who overcame her vaccine hesitancy through motivational interviewing.


Dr Arnaud

Dr. Arnaud Gagneur is a pediatrician-neonatalogist at CIUSSS de l'Estrie-CHUS and Full Professor at the Université de Sherbrooke's Faculty of Medicine and Health Sciences. He is affiliated with the Centre de recherche du CIUSSS de l'Estrie - CHUS (clinician-researcher FQRS- Fonds québécois de recherche en santé). He has developed and validated the effectiveness of a strategy to promote vaccination in maternity hospitals, using motivational interviewing techniques (PromoVac strategy). In collaboration with the Quebec Ministry of Health, he participated in the implementation and evaluation of the PromoVac strategy as a provincial public health program, the EMMIE program. In addition, Dr. Gagneur's research team has developed a training program for healthcare professionals on MI applied to vaccine hesitancy, and has developed the evaluation tool for this training. He acts as an expert for UNICEF and the US CDC in developing training courses on the MI approach to immunization for healthcare workers.


Andrea Houle is a midwife in Quebec. She holds a Bachelor's degree in Midwifery from UQTR and in Psychology from Concordia. She has practiced in the Outaouais and Gaspésie regions for nearly 14 years, and now works for the Ordre des sages-femmes du Québec as a professional affairs officer. She is a candidate in the Master of Science in Midwifery program at McMaster University. Andrea herself experienced vaccine hesitancy for over a decade and overcame it in 2019 thanks to motivational interviewing. She used a reflective approach and learned about the origins of vaccine hesitancy in Quebec, in her profession, and in her personal life. She is delighted to have the opportunity to share her experiences and thoughts on vaccine hesitancy and motivational interviewing in midwifery practice.


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