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Annual Report 2021 Cover Image


The Canadian Association of Midwives launched earlier this year a new Theory of Change for 2021-2025, replacing our previous strategic plan. This new and exciting outcome-focused vision for our work is centered on our desired ultimate impact: equitable access to excellent sexual, reproductive, and newborn midwifery services for everyone. To achieve this, we have established 3 pillars: Advocacy, Association Strengthening and Promote Excellence. We’ve also updated our organizational values. Equity, Responsibility, Respect, and Integrity are now the values that guide our decision-making processes.

Theory of Change Graphic

Ultimate Impact

Equitable access to excellent sexual, reproductive & newborn midwifery services for everyone.

Intended Impact

By 2025, the Canadian Association of Midwives, in partnership with midwifery associations, midwives and relevant stakeholders, will ensure more equitable access to high quality sexual, reproductive, and newborn midwifery services in Canada and globally.


Advocate in partnership with the National Aboriginal Council of Midwives (NACM) and other midwifery associations to relevant governments for policy changes and funding to advance Indigenous midwifery; the growth, diversity, and accessibility of midwifery throughout Canada; and continued investments to strengthen midwifery globally.


  1. A significant increase in the federal government’s investment to grow Indigenous midwifery.
  2. NACM will continue to be an expert advisor for reproductive care and Indigenous women’s health for Indigenous Services Canada.
  3. Midwives will have access to student loan forgiveness programs or other federal incentive programs for health professionals.
  4. Global Affairs Canada will continue to invest in midwifery programming to strengthen sexual reproductive health and rights in the global south.
  5. Governments and the public will have better knowledge of midwifery, the role of midwifery associations, and of their impacts on sexual reproductive health and rights in Canada and globally.
  6. Improved evidence base and increased credibility of CAM and of the profession of midwifery.
  7. Regulated and publicly funded midwifery services in all jurisdictions.
  8. Families will have better access to midwifery care in underserved regions.

Association Strengthening

Strengthen Associations to develop robust internal structures, organizational effectiveness, anti-oppressive frameworks, and financial capacity to lead RMNCH/SRHR programming and advocate for the profession.


  1. Associations will become more relevant and credible to their members.
  2. Associations will contribute to midwifery leadership and organizational development.
  3. CAM will implement an anti-oppression approach to its partnerships and work.
  4. Associations will be considered expert stakeholders in sexual reproductive health and rights and their input will be sought after by policy and decision makers.
  5. Associations will develop partnerships and initiatives to increase funding opportunities.
  6. Strong reciprocal and bilateral partnerships will be established.

Promoting Excellence

Promote Excellence in midwifery practice, reproductive justice, and anti-oppressive approaches to health care by providing resources and learning opportunities through clinical knowledge translation and global health programming.


  1. Midwives will provide more equitable care to their clients.
  2. Midwives will be better equipped to respond and adapt to client needs.
  3. CAM will offer professional development that responds to member and partner needs.

Learn more about our work around these 3 PILLARS

Midwifery Map Canada

Member Associations

Board of Directors

Chelsea Miklos

British Columbia
Alyson Jones

Sarah Davis

New Brunswick
Brittany Stairs

Newfoundland & Labrador
Brianna Thompson

Northwest Territories
Heather Heinrichs

Nova Scotia
CJ Blennerhassett


Jasmin Tecson

Prince Edward Island
Joyce England

Josyane Giroux

Jessica Bailey

Yukon Territory
Kathleen Cranfield

NACM co-chairs
Carol Couchie & Claire Dion Fletcher

Student rep
Katrina Thiessen (outgoing)
Maheen Maryam (incoming)

Executive Committee

Alix Bacon

Vice President
Elizabeth Brandeis

Trish Langley Frempong

Sara Wolfe


Executive Director
Tonia Occhionero