Zone 72 is a dynamic campaign strategy inspired by UNFPA’s My Body, My Life, My World initiative, which places youth at the center of decision-making and empowers them to take control of their lives and communities. The initiative runs from 2020-25.
At its core is the Zone 72 weekly call-in radio show, which reaches over 1 million listeners across South Sudan every week. The show also attracts an average of 10,000 Facebook Live viewers, with interpretation provided for Deaf audiences. The campaign is further amplified through radio dramas, public service announcements (PSAs), and a vibrant comic book series tackling critical topics such as gender-based violence.
Additionally, Zone 72 features a popular series of youth-driven Q&A booklets, where questions from young people are answered by “Auntie”, a fictional, trusted character representing a collective of SRHR experts. These materials are central to public engagement activities held across the country. 72 refers to the estimated percentage of the population who are between the ages of 12-35 (2020).
Key Impact Stats
•1M+ weekly radio listeners
•10K+ Facebook Live viewers per episode
•50+ PSAs and radio dramas broadcast
•50,000+ booklets, magazines, and educational materials distributed across South Sudan
CAM created Zone 72 under the guidance of the South Sudan Ministry of Health and UNFPA, with the support of the WHO, UNICEF and other NGOs, and in partnership with The South Sudan Nurses and Midwives Association and Shabab La Shabab youth network.
Listen to the 2 PSA’s made for this project
My Body, My Life, My World: Your Passport to Adolescent Health
The goal of this guide is to address the Sexual Health and Reproductive Rights (SRHR) of young people with special attention to addressing the needs of young men and women equally, regardless of ability, background, beliefs, status or interests.
Read the Full Magazines
